MARKETING RETURN ON INVESTMENT
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It isn’t enough to conceive and execute a world-class marketing campaign. You need to communicate that success to the so-called “C-Suite” of your corporation – especially the CEO, CFO and COO, who make budget decisions. And it’s vitally important that you do so in language they understand. Too often, marketing is perceived as a necessary evil that lacks the business acumen and “big picture” perspective to participate in executive management. Our service will teach what you need to know about how businesses operate from a general profit/loss management perspective and how marketing in specific fits into various business models. Key concepts include:
- Understanding how senior management thinks about company performance.
- What specific results drive their success and thus their motivation.
- How marketing can gain a “seat at the table” as a peer in planning for overall business performance.
- How to develop an example business-needs-based case for an advertising and/or marketing firm.
JUST SOME OF THE BRANDS THAT WE HAVE WORKED WITH
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- We have deep experience with Fortune 100 companies, mid and small cap enterprises.
- At Bank of America, we optimized the sports sponsorship spending so that Ken Lewis, the CEO at the time, was able to testify to Congress that for every $1 the bank invested in sports relationships, that same $1 returned $9 in revenue and ultimately $3 in net income.
- We provide unbiased analysis and recommendations – unlike many media, marketing and sports agency partners you may already have.
- Our process is proprietary and accesses/uses information that is not publicly available.
- We are more efficient because this is what we do – itʼs not an ancillary service.
Executive Management
Managing Partner
Partner
Contact Us:
Email: raymondbednar@hyperion-marketing.com
Phone: (704) 778-8808
Address: One Rockefeller Plaza Room 2500 New York, NY 10020
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